Meta unveils Threads 2.0 with Cross-Platform Integration

🔁 1. Cross-Platform from Instagram & Facebook

Direct post sharing: You can now publish Instagram or Facebook posts (including Reels in beta) directly to Threads from the compose screen in each app. A simple toggle lets you broadcast your content across Meta’s platforms—streamlining content flow for influencers and creators The Verge+1388com+13The Verge+13Reddit+2Neowin+2Neowin+2.

Meta’s Threads API, launched earlier this year, lets developers publish Threads posts, retrieve replies, manage quotes, and access performance metrics like views, likes, and follower demographics The Verge+1Facebook Developers+1.
New API features: Webhooks (e.g. reply notifications), carousel support (20 media items), link attachments, and alt-text/ accessibility labels—further empowering third-party tools and social media platforms Facebook Developers.

Meta continues its rollout of ActivityPub-based integration:

Public Threads can now be shared to other fediverse platforms (e.g., Mastodon), and you’ll see aggregated likes from these servers Facebook Developers+14Engineering at Meta+14Product London Design+14.
A dedicated fediverse feed and in-app search let you discover content and profiles from federated servers, making Threads a gateway to a broader social graph beyond Meta’s ecosystem Business Tech Weekly+1ETBrandEquity.com+1.

A new feature enables importing your following list from other major platforms:
- From X (formerly Twitter): This is currently in beta, helping creators migrate followers seamlessly TechCrunch+1About Facebook+1.
- Fediverse users: Linkified handles and follow options make it easy to follow individuals across decentralized platforms